This infographic describes some of the use and benefits of social media advertisement, which is essentially posting different types of ads within social media sites. Such ads can include side bar PPC, promotional banners, contests and more.
The above infographic was created by Salesforce as you’ll notice their ad management platform is mentioned. Note that although they’re a reputable provider, you don’t have to use their platform as there are a slew of options to help manage your ad campaign.
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