Pinterest is a pinboard-style photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. Users can browse other pinboards for inspiration, ‘re-pin’ images to their own pinboards, or ‘like’ photos.
Pinterest users can upload, save, sort and manage images, known as pins, and other media content (i.e. videos) through collections known as pinboards. Pinboards are generally themed so that pins can easily be organized, categorized and discovered by other users.
Pinterest acts as a personalized media platform, whereby your own content as well as anyone else’s uploaded pins can be browsed on the main page. Users can then save their favorite pins to one of their own boards using the “Pin It” button. Content can also be found outside of Pinterest and similarly uploaded to a board via the Pin It” button which can be downloaded to the bookmark bar on a web browser.
Want to use Pinterest for your business? Check out this great infographic from Desi Kova: