Are you using email to connect with your target market? It’s not just about social media but effective email marketing is proven to deliver great results. Follow these 10 tips to make your email campaigns exceptional. 1. Follow CAN-SPAM requirements Consider it the law of email marketing. The CAN-SPAM act sets the standards for sending commercials [...]
View Post anti-spam emails, email marketing, mass emailingMarketo’s blog recently posted a great article with excellent tips on how to test your email marketing campaigns. This is a must share so please pass it on! What to Test Historically, the subject line has been the most popular marketing email element to test, followed closely by the content of the message itself. But [...]
View Post email marketing, internet marketing, online marketingAre you using email marketing yet? We keep telling you, it really works! According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email. The slideshare below displays some very interesting email marketing stats. Is your business using email marketing? Need help getting the word out? We’d love to [...]
View Post email marketing, internet marketing, online marketing, slideshareWired.com recently reported that email is crushing social media sites like Twitter and Facebook for selling items online. Today, most businesses who market themselves well have an established social media presence on large sites such as Facebook and Twitter. A recent report by Custora showed that online retailers had quadrupled their rate of customers attained [...]
View Post customer engagement, email marketing, internet marketing, online marketingIf you’re a business owner who’s looking for a way to spruce up your office, why not consider an eco-friendly green improvement? Here are a few ideas you could incorporate into your business and increase both productivity and employee satisfaction. 1. Green up the Outside Does your office have any green space? Having plant life [...]
View Post customer engagement, email marketing, internet marketing, online marketingA recent survey from Exact Target found that Canadian consumers are most likely to make a purchase from a company through their e-mail subscriptions than other networks like Facebook or Twitter. The survey showed that in over 1300 Canadian consumers, 93% of online consumers subscribe to at least one mail marketing program. From that, 44% have [...]
View Post customer engagement, email marketing, internet marketing, online marketingAre you using Email Marketing in your social media campaign? Here are 5 important reasons why you should be using email to compliment your existing efforts. 1. Tracking Results While it may be difficult to interpret data from Facebook or Twitter and translate that into real dollar amounts, it’s easier to track the results of an [...]
View Post email marketing, social media marketing