Pathos has proven results in SEO ensuring that clients maintain page 1 search engine ranking. Let’s talk more about what exactly is SEO, how it works and how it could potentially help your business.
What is SEO? It stands for Search Engine Optimization. Wikipedia defines it as the process of affecting the visibility of a website or a web page in a search engine’s “natural” or unpaid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.
How does a website get on page 1? Search engines (such as Google, Bing, Yahoo, etc.) will rank websites based on the search phrase entered. The search engine checks the internet for the most popular results which contain that search phrase, then outputs the results in order of popularity. Each search engine has its own formula for how it outputs results but this is essentially the idea.
How do I make my website more popular? Search engines target different kinds of searches including image search, local search, video search, academic search, news search and industry-specific vertical search engines. The more frequent your content appears on the internet the more popular your website becomes. To begin, you first need to identify a series of search phrases which are applicable. For example if you sell trucks in Toronto then your key words (or search phrase) might be “Trucks store Toronto” or “Toronto truck retailer” or any related words you think would apply when someone is searching for your website. Once your search phrase has been defined it’s time to post everywhere you can onthe internet as you can.
How can SEO help my business? If proper SEO practices are maintained it will equate to more traffic to your website content and that means more exposure for your business.
What else do I need to know? SEO is an ongoing process as the technology behind how search engines operate is constantly changing. Due the complexity and dedicated time required for proper SEO practice, this has become a difficult and laborious task… and for that reason most companies hire help in order to achieve SEO results.
Want to learn more about SEO? Please drop us a line.