What is Responsive Design? As defined by Wikipedia, responsive web design is an approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors).
Why apply responsive design to your website? Here are 3 great reasons:
1. Obtain Higher Conversion Rates With an Easy Mobile Experience
Google reports that over 75% of users want to find what they’re looking for on a mobile site in just 1-2 clicks, and over 60% of users only want to scroll up and down on a business’ mobile site (not left and right).
The idea is to present your site visitors with an easy to navigate layout, otherwise too much (left and right) scrolling might have some users clicking back and returning to their google search. Optimize your display and you’re likely to retain more visitors for longer.
2. Increase Traffic for Those “On The Go”
If your website only has a desktop display it will be difficult to navigate/see. This means that those who come across your site while “on the go” may be discouraged by your website display, reducing the time spent on your site and perhaps increasing the number of bounced hits.
If your website had a responsive design, those “on the go” would experience an easy to view display and more likely see what they’re looking for. Possibilities for conversions then would clearly be higher.
3. Manage Multiple Displays With a Single Edit
One method of offering a mobile-friendly design is to program a redirect for mobile users to a mobile version of your website (e.g. yoursite.com/m/ or m.yoursite.com ). This option can certainly meet the requirements for an optimized mobile display. There are a couple of downsides though.
Redirecting site visitors to a different mobile site can sometimes result in search engine ranking penalty. The home page redirect is not the SEO recommended decision.
Having a mobile site separate from your desktop view site, means you have 2 sites to maintain! That could result in double the maintenance time. Imagine if you used responsive design; any site changes would automatically apply to mobile, tablet and desktop displays. Now that’s efficient !
How to Make Your Site Responsive
With a better understanding of the importance of responsive design for your website, here are a couple of ways you can your site responsive.
A) Have your site redesigned and recoded for mobile responsiveness. Depending on the complexity of your site this could be pricey, but contact us for ideas that can fit your budget.
B) Use a template theme which already has mobile responsive built into it. You may not be able to customize the entire design and function, but this a very cost-effective option.
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