McKinsey & Company recently released a report about how businesses can reduce the cost of customer acquisition by up to 30%. What’s the secret? Social media! By effectively using social media strategies in marketing and advertising a business can use its time more efficiently, essentially reducing the cost of obtaining new clients.
McKinsey’s report shows us that improved communication and collaboration through social media technologies could raise the productivity of interaction workers by 20 to 25 percent.
For those interested in viewing McKinsey’s entire report, here are the links for a free download:
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