To reach the broadcast audience as quickly as possible, government agencies, nonprofits, corporations and others are turning to social media for crisis management.
During the recent Calgary area flooding and yesterday’s Toronto flooding, social media channels were loaded with content about their crisis. People were sharing photos and stories, media was alerting the public, and this brought the (online) community together to help promote awareness and care.
The infographic below shows how effective social media can be in broadcasting a message, especially during a time of crisis.
Need help getting a message out there? Have any questions?