1. Enhance your Profile and build a Company Page
LinkedIn is typically used as a networking tool for showcasing your professional career. Using LinkedIn company pages is a way to promote the value of your business to prospective clients (potential leads). Fill in all the appropriate sections for your company page and be sure to post updates often. A good way to get exposure to your company page is to share your company updates on your personal profile (so those in your network will see the updates).
2. Make Thoughtful Connections
LinkedIn is an great way to connect with potential leads… but remember to abide by LinkedIn best practices to avoid being viewed as a spammer. You can use LinkedIn to connect with people you already know (say through your Facebook list or email contacts). If you want to connect people you don’t know it’s best to send an add request with a custom message introducing yourself and perhaps why you would like to connect.
3. Participate In Groups
Joining a LinkedIn group relevant to your business is a great way to strengthen connections with those in your field. It gives you the opportunity to converse with, and learn from, associates and prospects. Try to be selective about what groups to join, choosing those you are most likely to contribute to. Adding a meaningful and helpful opinion to group discussions is an excellent way to gain exposure for your business. However, it’s important not overemphasize your products/services but to perhaps just mention them in a subtle way, when appropriate.
4. Create a Group
In addition to the above LinkedIn lead generation concept, you have the ability to create your own group. As the owner of a group, you are given extra privileges to communicate with your members through an email newsletter. This is a powerful way to generate leads by targeting a group interested in your specific niche or product.
Start daily conversations by asking questions, answering a frequently asked question, posting a video tip or providing a resource that consumers are eagerly in need of. Your goal is to provide as much free information as possible and become a go-to resource within your industry or field.
5. Paid Advertising
This opportunity has been proven useful for a lot of businesses but it’s not entirely simple. You can purchase advertising and target a wide range of demographics ensuring that LinkedIn provides the quality leads you are looking for. Here is an FAQ on LinkedIn ads. LinkedIn also has a vast Marketing Solutions service found at marketing.linkedin.com.