The incredible growth of Internet usage has exploded with the mobile device craze. Reports show that the average North American may spend up to 30 hours per week online! With that kind of usage, online marketing is a must for most businesses, but what does that mean for managing an online reputation?
With most companies going “social” today, the increased exposure has effectively increased business. But as most of know, one key advantage of social media is its (relative) freedom of expression. Giving people the right to question, comment, rave, rant, and complain about your business is a freedom many consumers exercise. As a business manager, what are you doing to moderate it?
Here are 8 effective ways to monitor and manage your business’ online reputation:
1. Optimize your website for Google search
Is your business website ranked high in the search rankings? Talk to us today to learn more about how to improve your position and get noticed. After all, in order to manage an online reputation, you need to be found first!
2. Build a strong social media presence
Create pages on Facebook, Twitter, Linkedin, Pinterest and more. Use trending social media topics to join the conversation and get people talking about your business.
3. Set up Google alerts
This is a free method of scanning the internet for a topic, phrase, or name. Every time it comes up, google can send you an alert. What a great way to be notified when people are talking about you!
4. Monitor social networks and reply promptly
Monitor your social accounts regularly. This can easily be done by setting up email alerts for each of your accounts so you’re notified of specific activity. When someone socializes with you, try to be reply as quickly as possible to show you’re paying attention.
5. Respond to reviews and comments
Having an online profile for your business in social media is great for exposure. It can also lead to criticism but if you monitor the activity, it will help present a transparent and open image for you. People like to see that so it shows your business has nothing to hide. If you can offer a positive response to a negative comment, why not boast your solution publicly.
6. Blog communications
Social platforms like blogs are a great way to push out info about your products/services, and the latest news. Allow users/visitors to comment on your blog and it will provide an opportunity to engage with your market.
8. Ask happy customers to post reviews
Reach out to your happy clients and invite (or incite) them to post good reviews about you. Sites like Linkedin, Google Places, Yelp are great options for this.
9. Feature positive reviews on your website/blog
Third party commentary is often considered when a prospect is evaluating your business. Showcase your positive customer feedback online. Make it known that people think your products/services are great!
Need a hand managing your online reputation? Have any questions?