Is your website selling for you? It certainly can be so we’d like to shed light on some examples of those who are great at using their business website to capture leads. Here are 7 ways you TOO can get your website to help you sell.
1. Share FREE Useful Content
Hubspot is a famous marketing company that has done a great job at posting a slew of free useful information. If you have industry info which you can share, why not post it on your website and share with the community. Update your home page often with fresh new content as a way of engaging your website visitors. Having a CTA (call to action) on a lot of your pages will help draw attention to what you’re offering and can increase user experience.
2. Make It Obvious What You Do
If your home page is too busy or confusing, many visitors may quickly click the back button. When a new visitor reaches your home page you have a limited time to capture their attention, so use that time wisely to ensure it’s obvious what your business is about. Your logo (or company name) and a clearly visible slogan should be instantly presented so the visitor can identify what you’re offering and decide if they want to read on. Try to get their attention and keep it!
3. Great Navigation
Take a look at the navigation on the Freshbooks website. The communication is clear and simple and within a moment you can find what you’re looking for: Tour, Pricing, About, Trial; it’s all there in a single click without the need to search or scroll.
4. Believable Testimonials & Case Studies
Why not show your prospects how much your current clients appreciate what you do. Testimonials are a great reference and if the statement sounds believable, you’re much more likely to capture the interest of a prospect.
5. Highlight Special Features
If your business involves a commodity (e.g. bread) sometimes it may seem difficult to differentiate your website from the competition. Why not start with what makes your product/service unique? Mention why your product/service is different than the competition. In the example below, Canada Bread Foodservice offers online ordering. What they’ve done is highlighted their ordering options to show how easy and flexible the system is. Is there a product/service that your business offers that could be highlighted on the homepage?
6. Use Videos To Show You’re Human
Videos are an excellent way to communicate how human your brand is. Words can only go so far but when a prospect is presented with a video, it engages their attention in deeper way (provided the video is interesting and not too long). An engaged visitor is more likely to socially share your content and that’s an excellent form of advertising.
7. Display a Form
A form is an excellent call to action. Since you only have a limited time to engage your website visitor, why not present them with a form to sign up for something enticing (like a free tour, or promotional offer). We recommend having a form because it’s the simplest way to give your prospects the opportunity to give you their information.
Is your website making the most of the 7 tips mentioned above ? Have any questions about how to improve your online presence?