Are you struggling to find a good reason to contact your clients and prospects? Staying connected to your market is important so here are 6 great reasons for you to reach out:
1. Moving Announcement
If you company is moving or has opened a new office, your clients (and prospective clients) may want to know about it so there’s a great reason to connect with them. While you’re at it, why not see how they’re doing and how you can help them with one of your products or services.
2. Corporate Anniversary
Why not use your company’s anniversary as a reason to celebrate? Maybe it’s your 5th or 15th year in business, and that is definitely something to announce. You may also want to actually throw a party and invite your clients, prospects and friends to celebrate with you. After all, what better way than a PARTY to attract attention to what you do.
3. Merger/ Acquisition
If your company has recently grown through a merger or acquisition this is something your clientele may want to know about. Give them a shout and tell them why it happened, and how it’s going to benefit them today and in the future.
4. New Logo
If you’ve recently undergone new branding that too is something to celebrate and spread the word about. Get socializing and invite your clientele to join you. Think they need an incentive? Why not present them with a special offer or a contest for something fun or useful. That’s a great way to, once again, draw positive attention to your business.
5. New Website
Like with a new logo, a new website is a part of your the new image you’re presenting. Talk to your market and tell them about the new website, what’s different about it, and how it’s an improvement.
6. New Employees
Have you recently hired new employees? This can be presented as a sign that your company is expanding to better to serve its growing clientele. Here is where you can add a bit of a personal touch, introducing your new employee(s) to your clientele. Let your market know more about your company and the people behind it… and don’t be afraid to make it interesting! Humor always helps.
We encourage you to use the above ideas as reasons to inform your clientele more about the company behind the product/service. Sometimes getting a little personal about your company can help by humanizing your business, as it’s a way of building a trusting image.
Using a little creativity and timing can turn a seemingly common (or boring) announcement of a company’s into an anticipated event.
Need an idea to help connect with your market? Have questions or comments?