Want to improve your presence in the social media world? Here are 5 useful methods of building your presence in the social scene:
1. Give it Away Free
Give something away! Everyone loves it when things are free and it’s an excellent way to get attention to your business. Of course, try to offer something useful or fun. A good example of this is Hubspot’s free guides for download. They don’t provide free white papers and guides to be generous, they’re doing it to build and maintain their marketing presence (not to mention add leads to their prospect list). Sounds like a pretty reasonable trade off, no?
2. Broaden Content Formats
When marketing your business use variety in your outreach methods. Share links, post videos and photos, and more. Spice it up with a little variety to keep your social audience engaged.
3. Try Paid Ads
No, we aren’t selling any paid ads, but we do suggest you try this. Paid ads from paid search (like Adwords) to social ads are a simple way to boost traffic where you need it and from whom you want it. Most ad programs are heavily customizable and usually offer free support to help you build an ad strategy within your budget. And you can put this to the test too… compare a 2 similar campaigns you run, one with paid ads and one without and measure the difference.
4. Measure Your Activity
Do you have analytics setup on your website? Are you tracking your campaigns and landing pages in detail? Did you know that facebook offers free tracking insights? Ever tried using Addthis or Sharethis for social sharing? Talk to us and we can tell you about more free tools and tips.
5. Don’t Ignore Your Customers
How are you handling customer feedback? We all love compliments and positive testimonials and those are great for promotion. But what about complaints? Don’t ignore those customers! Taking the time to reach out to them and set things right will not only improve your reputation, repairing a situation may yield new business too.