Is your business getting enough (online) exposure? Whether you’re starting a new small or medium sized business, or are simply in need of a marketing boost, these 5 tips can help you today.
1. Professional Website
Setup a professional looking website, with a visible CTA (call to action) and contact info. The CTA is important because you have a limited amount of time to direct your visitor otherwise they may leave. Complete contact information with phone, email, and physical address is important to show that you’re a real business.
Google offers free analytics which you can use to track website traffic on all pages on your website, including your blog, landing pages, and even custom social media links or links in an e-newsletter. Analytics are important for you to measure the success of each of your marketing efforts.
Start a company blog and make it part of your website (e.g. www.yoursite.com/blog).
There are numerous benefits of a blog but here are just a few:
- drive traffic to your website
- updated/growing content on your website
- starting a “social” conversation online
- increase search engine ranking (SEO)
4. Social Media
Setup social media company profiles in Facebook, LinkedIn, Twitter, Youtube, Pinterest, and more. Even if you’re not ready to be active in all your social accounts it’s best to reserve your usernames from now. Social media has become a necessary part of marketing today. You can use it to drive traffic to your website and get people talking about you. Here’s a quick intro guide about social media and its benefits.
5. Email Campaign
Prepare an email newsletter which is short and sweet (click here for some sample tested templates). The benefits of an email campaign are numerous, but it is almost always essential. Email is used by almost all businesses and most consumers, so marketing by email can be very effective if done right. Like with social media, you can market by email as a way to drive traffic to your site and/or leads to your email.
There’s a lot more to marketing your business than written above, but these 5 tips are a helpful way for any business to get started.
Want more tips on getting more exposure for your business? Have any questions?