Is your website bringing in traffic? Is your web traffic bringing your business new leads? Are you converting on your leads? These are all important questions every business should ask. Here are 5 key elements to help evaluate your business website.
1. Value Proposition
What product/service of value is your website selling? YOU may know clearly, but do your website visitors know? Have your website assessed by others and ask them how quickly they can figure out what you’re selling, and how easily they can see its value. You only have a few moments to capture people’s interest so make it count. Want a free assessment of your site? Talk to us today!
2. Calls to Action
Does your website have a few clear calls to action (CTA)? If yes how many? Some website don’t display any CTAs, while others display too many that even compete with each other. Ensure that your site shows its value with a clear CTA to help your visitors click/act today.
3. User Friendly
How user-friendly is your website? Having a well laid out site is important to help visitors navigate through your site and get the information they’re looking for; and more important the info you want them to see and act on.
4. Contact Options
What kind of contact options does your website display and where is it displayed? One the most frequent user complaints of website is fumbling through a cumbersome contact form, not being able to locate a phone number, and not finding the company’s address. Having well displayed contact options is integral to showing your target audience where you are and that you are indeed available to connect with them.
5. Reason to Believe
So let’s say your website has a nice design, easy to use navigation, efficient CTAs, but you still haven’t convinced your visitors about what you’re selling. Are you giving them a reason to believe you? Think about including info about competitive pricing, cost savings (value) and even client testimonials.
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