The growth of technology and information accessibility has spawn today’s craze with social media. Connecting to people, products and services and now easier than ever but with this development comes a new sense of responsibility: the online reputation. How do you manage yours?
Here are 4 easy ways to build and maintain your reputation online:
1) Create an Online Presence. – Do this by registering your username in free social media websites such as Facebook, Linked In, Google+ and Twitter. If you don’t start early, someone else may claim your username and you’d have lost the opportunity. This will make it harder for people to find your business on social media, and may even impact your brand name. We recommend you choose a username which is currently available across all social media channels, and register it as a domain name too, even if you don’t plan to create a website just yet.
2) Track Your Online Reputation. Start by determining where you are at the moment. Search for your business name online and examine the search results. This will give you an indication on what you need to work on in order to improve your online rep. You can even use tools such as Google Alerts, Yahoo Answers, Twitter Search and Technorati, subscribing to (email) alerts containing your business name, username and/or your business keywords. Stay in the know, and stay on top of what’s being said about your business!
3) Build Personal and Professional Networks. Connect with friends, join local community groups/events, and use social media to spread the word about your business. Every social media site has its advantages, so use them wisely to grow an audience and educate them about your business.
4) Become an Authority. A simple way to start your online reputation is to establish yourself as a leader or authority in the field. Build a website with valuable content so people can learn from your expertise. Participating in Linkedin discussion groups, forums, and Yahoo Answers are a great way to help establish your presence as a leader in your field.
Need help with social media? Have any questions?