1. Align Content Development With Social Media Metrics and Goal
Understand the goals of your company’s social media content delivery to help you develop a more attainable strategy.
2. Beef Up Your Content Strategy With a Big-Brand Mindset
Small businesses can learn valuable lessons from the big-brand approach to social media.
3. Concentrate on Increasing Daily Updates
Ensuring that your posts and updates have a good chance to be seen by your target audience is an integral part of a content strategy.
4. Delve Into Data From Social Media Channels
Data from social channels (e.g., Twitter, Facebook, LinkedIn, Google+ and blogs) can be overwhelming unless you have clear goals to guide what you’re looking for and what you’ll do with the information once you find it.
5. Engage in Real Interactions
Be available to your audience in real time, when you can have more meaningful back-and-forth conversations.
6. Follow Facebook’s Changes
Got the hang of your Facebook Page? Enjoy it while you can, because based on Facebook’s history, the only thing that’s certain is that Facebook will change.
7. Get Acquainted With the New Google Analytics Social Reports
Google‘s new standalone reports, Data Hub Activity and Trackbacks, give marketers more in-depth insights into social networks and how users respond to a business’s content.
8. Help Users Find Your Content With Hashtags #
Hastags are good for categorizing your post titles with similar topics.
9. Introduce Content With Infographics
Infographics are defined as graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.
10. Justify Frequent Updates and Posts
Post as often as it’s reasonably fit for your cause. Overdoing it might make you seem spammy… while only posting once in a blue moon will make you fall behind your competition.
11. Keep Klout in Perspective
Klout utilizes Twitter, Facebook, Google+, LinkedIn, Foursquare, Wikipedia and Instagram data to create a Klout user profile that is assigned a “Klout score,” a numerical value between 1 and 100.
12. Look to the Future of Social Media
The question of social media’s ability to capture leads has been at the forefront of marketers’ minds from the beginning. Twitter is the latest network to offer an approach that will let marketers be more proactive with lead generation cards.
13. Make Your Blog Mobile-Friendly
I don’t know about you, but I seem to be visiting more and more websites on my mobile phone these days. If I land on a page that isn’t mobile-friendly and it’s slow and difficult to navigate, I’m out of there.
14. Network in All the Right Places
What social networks do your customers favor?
15. Outsource Content Development as Needed
Can your business keep up to date with all the tasks associated with maintaining social presences (e.g., reading and sharing good content, responding to users’ comments, asking questions to help engage your audience)?
16. Present Your Human Side With Photos
Photos and other types of visual content are highly shareable on social networks. Pam Moore suggests that when you post photos of your team, it helps to show your business as a human brand and build relationships with your community.
17. Question Readers for More Engagement
Questions are a good example of engaging content and have become a frequent go-to tactic, especially on platforms such as Facebook.
18. Replicate Your Brand Identity From Platform to Platform
Let’s say you joined Facebook in 2008 and Google+ in 2012. A difference of four years can seem like eternity in the world of social media. Regardless of the year, you’ll want to make sure you have a consistent brand identity today.
19. Strengthen In-Person Events With Social Media Promotion
At times you may wonder about the relationship between in-person events and social media, and how they’re able to coexist.
20. Talk With Team Members to Keep Up Momentum and Morale
None of us should work in a vacuum. We need to know what’s working and what isn’t. But sometimes the people seeing the analytics aren’t necessarily the ones who are managing the company’s online presences.
21. Use a Conversational Tone to Engage Readers
Social media has changed the way businesses communicate publicly. In fact, we’re often advised to avoid stiff and stodgy business writing and encouraged to adopt a more conversational tone. And yet sometimes we’re at a loss to know what that means for our business.
22. Visit a Number of Search Engines to Find the Perfect Image
With all the attention images receive on social media, it stands to reason that businesses will be on the lookout for interesting visuals.
23. Widen Your Writing Style With Online Tools
When you’re busy writing online content, it may feel like you don’t have the time to stop and look into new writing tools. But when you do, you’re apt to find a treasure trove of useful tips.
24. (E)xpand Your Article With Relevant Tips
Online readers often gravitate to tips-related articles. A search on the keyword “tips” produced 30,400,000 global monthly searches. Suggested keyword terms included every imaginable type of “tips;” for example, photography, makeup, Sudoku, travel, weight loss. Regardless of the industry, people are often looking for tips.
25. Zero In on Your Customer’s Interests and Needs
What do your customers care about? What information will help them in their day-to-day work or make their lives easier and more successful? If you’re going to go to great lengths to craft and publish content, keep your customer’s interests and needs front of mind.
Have any questions or comments? Need a hand developing your online marketing campaign?