Are you using email to connect with your target market? It’s not just about social media but effective email marketing is proven to deliver great results. Follow these 10 tips to make your email campaigns exceptional.
1. Follow CAN-SPAM requirements
Consider it the law of email marketing. The CAN-SPAM act sets the standards for sending commercials emails so be sure to keep your campaigns in check.
2. Don’t Purchase Random Email Lists
Reputable mass email programs (like Campaign Monitor or Constant Contact) won’t usually allow to import a massive list of emails. We recommend you apply quality over quantity and aim to target a filtered list of recipients. Don’t risk sending to large purchases lists because you’re increasing the likelihood of having your campaigns marked as spam, and this can lead to reputation harm to your company, IP and ISP.
3. Use Social Media and a Blog to Build an Email List
Using social messages on popular sites like Twitter, LinkedIn and Facebook are a great way to lure to your blog and grow an opt-in following. Each of your blog articles could have a CTA (call to action) where readers can add themselves to your subscribe list.
4. Landing Pages to Build Lists
Having a landing page with useful info is a great way to capture web traffic. Why not include an opt in with wording such as “click here for free information” to incite visitors to subscribe in order to receive the goods (eg. a white paper).
5. Segment Your Email List
Instead of just blasting your entire list of emails with just any campaign, try to segment your email list into groups based on interest. By targeting groups within your audience you’re more likely to keep subscribers longer and increase social sharing of your posts.
6. Keep the Design Simple
Many email programs like Gmail, Outlook and Yahoo don’t like emails which are too heavy on design and may sometimes viewing some visual elements of your email deafening its effect. For best results, try to keep your emails clean, concise and focused.
7. Know Your Score
Even the most highly strategically executed email may still end up in someone’s junk folder. No sender has 100% success rate but you can definitely keep your success rate high. For starters, have you checked your Sender Score?
8. Email Regularly
Chances are if you don’t email your lists in a while and surprise them with a new message (after a long absence) they could forget about you. Not every recipient will welcome the surprise come-back, and you could get tossed into junk. We recommend you email your lists 1-3 times a season.
9. Keep It Trim
Don’t be afraid to remove recipients from your lists. A common practice is if a recipient doesn’t open your email within 6 months, consider removing it from your list. This will help save you on sending costs and reduce your campaigns from being marked spam.
10. Calls to Action
Are your emails using a CTA (call to action)? They should! Every email you send has a purpose so be sure to include a tactical CTA to incite action from your readers.
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